For founders & business leadersUntuk founder & pemimpin bisnis为创始人与企业领袖 · Jakarta, IndonesiaJakarta, Indonesia印尼雅加达
Building Businesses
Ready for What’s Next.Membangun Bisnis
Siap Hadapi Masa Depan.打造面向未来的企业。
I work with companies and business leaders to redesign operations, modernize products, and apply AI where it creates measurable business value.Saya bekerja dengan perusahaan dan pemimpin bisnis untuk merancang ulang operasi, memodernkan produk, dan menerapkan AI di titik yang menghasilkan nilai bisnis terukur.我与企业和业务领袖合作，重塑运营、升级产品，并在能创造可衡量业务价值的地方应用 AI。
Faster delivery cyclesSiklus delivery lebih cepat交付周期更快
40%
ARR portfolio scaledARR portofolio dikembangkanARR 组合增长
IDR 3B
Digital products builtProduk digital dibuat打造的数字产品
12
Cross-functional team ledTim lintas fungsi dipimpin带领的跨职能团队
14+
The real briefBrief yang sebenarnya真正的课题
You don’t have an AI problem.
You have a business problem.Ini bukan masalah AI.
Ini masalah bisnis.你的问题不在 AI，
而在业务。
Most leaders I meet aren’t shopping for AI. They’re dealing with growth that has stalled, operations that still run by hand, and tools that don’t connect. That’s where I start.Kebanyakan pemimpin yang saya temui bukan sedang mencari AI. Mereka menghadapi pertumbuhan yang mandek, operasi yang masih manual, dan tools yang tidak terhubung. Dari situlah saya mulai.我遇到的大多数领导者并不是在找 AI。他们面对的是停滞的增长、仍靠人工的运营，以及互不相通的工具。我正是从这里开始。
You know AI matters — but not where it fits.Anda tahu AI itu penting — namun belum yakin di mana menerapkannya.你知道 AI 很重要 — 却不知道它该用在哪。
The business is ready to move up a league.Bisnis Anda siap naik ke level berikutnya.企业已经准备好更上一层楼。
Operations still run on manual work.Operasional masih berjalan serba manual.运营仍然依赖大量人工。
Delivery is slower than it should be.Delivery lebih lambat dari seharusnya.交付比应有的速度更慢。
You have plenty of tools, but they don't talk.Banyak tools, tapi tidak saling terhubung.工具一大堆，却彼此不通。
The product has quietly stopped evolving.Produk perlahan berhenti berkembang.产品在不知不觉中停止了迭代。
If any of these sound familiar, the conversation isn’t really about AI — it’s about growth, efficiency, and better decisions. AI is simply one of the tools I use to get you there.Jika ada yang terasa familiar, percakapannya sebenarnya bukan tentang AI — melainkan tentang pertumbuhan, efisiensi, dan keputusan yang lebih baik. AI hanyalah salah satu alat yang saya gunakan untuk membawa Anda ke sana.如果这些听起来很熟悉，那么话题其实无关 AI — 而是增长、效率与更好的决策。AI 只是我用来带你抵达那里的工具之一。
What I doYang saya kerjakan我的工作
One partner from the first sharp question to shipped, working systems.Satu mitra dari pertanyaan tajam pertama hingga sistem yang benar-benar berjalan.一位伙伴，从第一个关键问题到真正上线运行的系统。
Business DevelopmentPengembangan Bisnis业务发展
Building the growth engine — from market entry and partnership design to deal structuring and revenue expansion that closes real business, not just pipeline.Membangun mesin pertumbuhan — mulai dari penetrasi pasar dan perancangan kemitraan hingga penyusunan deal dan ekspansi pendapatan yang benar-benar menutup bisnis, bukan sekadar mengisi pipeline.构建增长引擎——从市场进入与合作伙伴设计,到 deal 结构化与收入扩张,推动真正的业务成交,而非仅仅堆积 pipeline。
Product StrategyStrategi Produk产品战略
Beyond roadmaps: portfolio decisions, enterprise platform strategy, and commercial models across billing, commerce, marketing, ERP, CRM, and customer platforms.Melampaui sekadar roadmap: keputusan portofolio, strategi platform enterprise, dan model komersial lintas billing, commerce, marketing, ERP, CRM, hingga platform pelanggan.远不止 roadmap——涵盖产品组合决策、企业级平台战略,以及贯穿 billing、commerce、marketing、ERP、CRM 与客户平台的商业模式设计。
Innovation LabInnovation Lab创新实验室
Rapid prototyping and venture building — taking a concept from zero to a working, revenue-capable product in weeks, not quarters.Rapid prototyping dan venture building — membawa sebuah konsep dari nol menjadi produk yang berfungsi dan siap menghasilkan pendapatan dalam hitungan minggu, bukan kuartalan.快速原型与 venture 孵化——将一个概念从零打造为可运作、可创收的产品,以周为单位交付,而非季度。
Consulting & ProcessKonsultasi & Proses咨询与流程
The full consulting lifecycle paired with process redesign — from problem discovery and stakeholder alignment through ERP/CRM modernization and measured cycle-time gains.Siklus konsultasi lengkap dipadukan dengan redesain proses — dari discovery masalah dan penyelarasan pemangku kepentingan hingga modernisasi ERP/CRM dan cycle-time yang terukur turun.完整的咨询生命周期结合流程再设计——从问题诊断、干系人对齐,到 ERP/CRM 现代化及可量化的 cycle-time 缩短。
Selected engagementsProyek pilihan精选项目
Work with evidence.Karya dengan bukti.有实证的作品。
How I workCara saya bekerja工作方式
A clear path
from idea to impact.Jalur yang jelas
dari ide ke dampak.一条清晰的路径，
从想法到成效。
Every engagement follows the same six stages — so you always know where things stand, what’s next, and what you’ll have in hand at the end.Setiap kerja sama mengikuti enam tahap yang sama — sehingga Anda selalu tahu posisi proyek, langkah berikutnya, dan hasil apa yang Anda terima di akhir.每一次合作都遵循同样的六个阶段 — 让你始终清楚进展到哪、下一步是什么，以及最终会拿到什么。
01Kickoff MeetingPertemuan Kickoff启动会议
I run a focused kickoff to align on goals, stakeholders, and what success really looks like — before a line of work begins.Saya memimpin kickoff yang fokus untuk menyamakan tujuan, pemangku kepentingan, dan seperti apa keberhasilannya — sebelum satu baris pekerjaan dimulai.我会主持一次聚焦的启动会议，在动工之前就目标、相关方以及成功的标准达成一致。
Output: Shared goals & scopeOutput: Tujuan & ruang lingkup bersama产出：共同的目标与范围
02Problem DefinitionDefinisi Masalah问题定义
I pinpoint the real problem and the cost of leaving it unsolved, so what I build is the right thing — not just a thing.Saya memetakan masalah sebenarnya dan biaya bila dibiarkan, agar yang saya bangun benar-benar tepat — bukan sekadar jadi.我会锁定真正的问题以及放任不管的代价，确保我打造的是对的东西，而不只是一个东西。
Output: Problem statement & business caseOutput: Rumusan masalah & business case产出：问题陈述与商业论证
03AnalysisAnalisis分析
I map your processes, data, and requirements, then design the target architecture and the plan to reach it.Saya memetakan proses, data, dan kebutuhan Anda, lalu merancang arsitektur target beserta rencana mencapainya.我会梳理你的流程、数据与需求，然后设计目标架构以及达成它的方案。
Output: Requirements & solution designOutput: Kebutuhan & desain solusi产出：需求与解决方案设计
04DevelopmentPengembangan开发
I build the system hands-on: AI agents, automations, apps, dashboards, and the integrations that connect them.Saya membangun sistemnya langsung: AI agent, otomasi, aplikasi, dashboard, dan integrasi yang menghubungkannya.我亲自搭建系统：AI 智能体、自动化、应用、仪表盘，以及把它们连起来的集成。
Output: Working system & prototypesOutput: Sistem & prototipe yang berfungsi产出：可运行的系统与原型
05ImplementationImplementasi实施
I deploy, migrate, and train your team so the solution goes live cleanly and people actually adopt it.Saya men-deploy, migrasi, dan melatih tim Anda agar solusi go-live dengan mulus dan benar-benar dipakai.我负责部署、迁移并培训你的团队，让方案顺利上线并被真正采用。
Output: Launch & enablementOutput: Peluncuran & pemberdayaan tim产出：上线与团队赋能
06Business DevelopmentPengembangan Bisnis业务发展
I open the go-to-market motion — building the sales pipeline, partnership channels, and commercial engine that turn the solution into real revenue, not just a live deployment.Saya membuka jalur go-to-market — membangun sales pipeline, kanal kemitraan, dan mesin komersial yang mengubah solusi menjadi pendapatan nyata, bukan sekadar produk yang go-live.我开启 go-to-market 环节——搭建销售 pipeline、合作伙伴渠道与商业化引擎,将解决方案转化为真正的收入,而不仅是一次上线。
Output: Sales pipeline & partnershipsOutput: Sales pipeline & kemitraan产出：销售 pipeline 与合作伙伴
07MonitoringPemantauan监测
I instrument the outcome, support the rollout, and keep improving on real data — so the gains compound.Saya mengukur hasilnya, mendukung rollout, dan terus memperbaiki berdasarkan data nyata — agar dampaknya berlipat.我会对成果进行度量、支持推广，并基于真实数据持续优化，让收益不断累积。
Output: Metrics & continuous improvementOutput: Metrik & perbaikan berkelanjutan产出：指标与持续改进
What they sayApa kata mereka客户怎么说
Trusted by the people I’ve built with.Dipercaya oleh mereka yang pernah bekerja bersama saya.与我共事过的人都信任我。
Wari grasps concepts very quickly and turns them into a flow and design in a short time. His work is methodically thought out, he iterates on feedback, and he has a strong grasp of product — proactive on testing and QA too. A great addition to any team.
I teamed up directly with Wari on a POS project. His role was pivotal — he streamlined details, coordinated meetings, and kept everyone informed, gaining deep knowledge across offshore teams and practically becoming a versatile member of every team.
Wari has been very helpful even on relatively short timelines. He is willing to learn new tools and concepts, and high commitment was always demonstrated.
From the JournalDari Jurnal专栏文章
Latest thinking.Pemikiran terbaru.最新见解。
You Don't Have an AI Problem. You Have a Business Problem.
The smartest first move in AI usually has nothing to do with AI. Start with the number you're trying to move.
From Idea to Impact: The Six-Stage Playbook
The engagement flow we run on every build — what happens at each stage, and exactly what you hold in your hand at the end of it.
Where AI Actually Pays Off: A Leader's Map of High-ROI Use Cases
Cut through the hype. These are the use cases that move real numbers — and the ones that mostly move headlines.
Experience withPengalaman bersama合作经验
Trusted by companies I’ve delivered for.Dipercaya oleh perusahaan tempat saya pernah bekerja.值得信赖的合作伙伴。
Have a meaningful challenge?Punya tantangan yang berarti?有值得解决的难题？